Our data sources
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Private equity & asset managers
Leverage 50+ datasets to generate custom analytics across the entire investment cycle, from sector scans, to diligence, to portfolio work.
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Understand how target has performed in key markets
Identify white space opportunities for geo. expansion
Data & insights
Access the most granular competitive intelligence available today, tailored to meet your exact needs
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Analyze granular market share trends by category and key competitor
Understand where your customers are spending money
E-commerce
Access 25+ consumer panels that track online transactions with product-level detail
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Track online share at a retailer, brand or product level
Benchmark pricing and assortment against peers
Brand & category management
Drive merchandising decisions by tracking product-level performance via our consumer panels
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Track which products and categories are growing fastest
See brand share at specific retailers
Digital marketing
Track real-world performance of paid marketing efforts by linking ad-IDs to omnichannel consumer transaction data
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Track whether consumers spent more after viewing your specific marketing campaign
Conduct “test and learn” campaigns to identify high ROI campaigns and segments
Strategy
Leverage 50+ datasets to understand competitive gaps or support strategic initiatives with data
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Identify relative market share across all key categories
Identify the fastest growing markets for adjacency opportunities
Competitive intelligence by Bain & Company