REPORTS
Unveiling the Dynamics: Winter 23/24 State of Amazon Report
Our latest State of Amazon Report delves into this journey, exploring the trends shaping one of the world's largest digital marketplaces.
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In the world of eCommerce, Amazon is the dominant force, with a $365 billion business that has seen impressive growth since COVID. Our latest State of Amazon Report delves into this journey, exploring the trends shaping one of the world's largest digital marketplaces.

From a 14% sales compound annual growth rate (CAGR) during 2020-2023 to a more modest 10% CAGR in the past year, the trajectory of Amazon's eCommerce empire has mirrored broader changes in the economy. Leveraging a pandemic boost from 2020 to 2021, Amazon capitalized on at-home consumers fueling eCommerce spending. However, as society reopened, the temporary surge in sales growth tempered.

Within specific categories, 'Beauty and Personal Care' was resilient, while categories like 'Clothing, Shoes, and Jewelry,' and 'Tools and Home Improvement' saw challenges during 2022-2023. Our report uncovers the nuances in these trends and the drivers underpinning these shifts.

The driving forces behind Amazon's growth reveal fascinating shifts, from a surge in transaction volumes to a decline in average order values. Other dynamics include the rise of third-party (3P) sellers, contributing 66% to Amazon's 2023 sales and outpacing first-party (1P) seller sales growth (18% CAGR vs. 7% CAGR from 2020 to 2023).

As Amazon fights for US market share against the other heavyweight, Walmart, Amazon came out ahead in 'Clothing,' 'Tools and Home Improvement,' 'Electronics,' and 'Furniture,' while Walmart led in 'Grocery,' 'Beauty,' and 'Health.'

For a deeper exploration of these trends and a comprehensive understanding of Amazon's evolving landscape, download our full State of Amazon Report. Stay ahead in the eCommerce game and learn how Pyxis can help your business with competitive intelligence and insights.
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