How does my performance and market share compare to my competitors by fare type?
Q
How does my performance compare to competitors by route and by leg?
Q
How is overall airline spend changing given shifting economic conditions?
Q
Disaggregate trends at a driver level: how is average ticket price, number of tickets sold, market share changing?
Customer behavior in the airline space
Q
How is my SOW with my customers trending?
Q
How is consumer behavior changing by income band? Which ticket classes are winning?
Q
Are customers shifting to value vs. airline loyalty?
Customer behavior beyond airlines
Q
What % of my customers’ overall spend is with me?
Q
What other categories (e.g., hotel chains) are my premium customers spending on?
Differentiated data coverage
Airline data isn’t one-size-fits all. Move beyond basic metrics to explore deeper data, including analyzing airline performance by fare class and route.
Full coverage of US airlines
Leverage detailed data across all US airlines, including data on your competitors
Delta
Jet Blue
Southwest
Spirit
United
Alaska
American
Allegiant Air
Frontier
Hawaiian Airlines
Visibility into Key Channels
Track how you vs. your competitors are performing across all major third-party delivery and owned channels
Miles / points used
Flight leg
Cabin type
Round trip vs. one-way
Average ticket price
Sample analyses
Recent data has shown that while airline spend holds steady, travelers are trading up. Premium and business class has grown while Main cabin sales are down
Other potential outputs include:
Market share and sales trends by fare type
Total sales and number of tickets sold by route and leg
International and Domestic travel trends
Performance by route type (long-haul vs. short-haul)
