Pyxis helped a major retailer assess opportunities for 3rd party delivery partnerships by analyzing e-receipt data to uncover competitive urbanicity insights. By comparing sales trends across top restaurant and retailer sectors and evaluating urban vs. non-urban mixes, the client identified where they outperformed competitors in urban reach, enabling targeted partnership pitches and strategic improvements.
The Challenge
Retailer Co wanted to explore revenue expansion opportunities via partnerships with 3rd party aggregators (delivery apps). Although they had a grasp of their own urbanicity, they engaged Pyxis to better understand:
1) Top restaurant and retailer sales trends via 3rd party aggregator
2) How their urbanicity compared with that of other competitor retailers.
How Pyxis Helped
Pyxis provided analysis using a custom e-receipt dataset to Retailer Co. Learn more about our custom delivery models.
The Results
Retailer Co successfully partnered with top 3rd party delivery apps based on:
1) Targeted partnership pitches against competing retailers who were disadvantaged vs. client’s urbanicity reach
2) Opportunities to optimize assortment, stocking, and delivery logistics from a clearer regional grasp of consumer preferences / order trends
