Case study
Supermarket Co

To combat widespread share loss, Supermarket Co engaged Pyxis to uncover localized insights by analyzing regional share trends, competitive cross-shopping behavior, and shifts and drivers of customer spend. As a result, Supermarket Co identified targeted regional strategies—like increasing convenience and enhancing price perception—to regain competitiveness.

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Private equity due diligence

The Challenge

Supermarket Co is a regional chain situated in the northeastern United States, with operations spanning online and brick-and-mortar stores. Supermarket Co had experienced widespread share loss across operational markets with varying consumer behaviors and competitive dynamics. They engaged Pyxis to better understand region-level dynamics.

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How Pyxis Helped

Market Share Gain / Loss
Analysis
Calculated regional market share across areas of operation
Insight
Supermarket Co’s largest market share by store count was in Region A, which also showed the largest decline in the last 2 years
market growth analysisPyxis platform
Purchasing Behavior / Loyalty
Analysis
Conducted cross-shopping analysis across Supermarket Co’s key peer set to understand relative loyalty
Insight
While Supermarket Co had a relatively high concentration of spend among their own customers, customers had a growing number of alternatives for cross-shopping
market growth analysisPyxis platform
Longitudinal Shopping Behavior
Analysis
Analyzed shifts in regional spend to identify local customer shopping behaviors over time and pinpoint promoter / detractor rationale (i.e., which urban areas saw consumers shift spend, to which competing retailers, and why)
Insight
Supermarket Co’s share of wallet had been shifting gradually to smaller and local players over time due to varying region-specific reasons (e.g., product quality, pricing vs. competitors)
market growth analysisPyxis platform

Pyxis provided analysis using a custom debit and credit card dataset to Supermarket Co. Learn more about our custom delivery models.

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The Results

By deconstructing region-level share trends and peer sets, Supermarket Co was able to identify granular, localized solutions – such as doubling down on convenience, differentiating on eCommerce, or improving price perception to maintain competitiveness.

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