Following the initial spike in online purchases after recent tariff announcements, new data may indicate a cooling trend, with key categories starting to normalize and others reflecting cutbacks in non-essential spending.

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Here's what we're seeing (as of April 17, 2025):

• Sales are still elevated for some categories – Home Improvement & International Marketplaces (e.g., Temu, Shein) are above YTD averages
• Electronics stockpiling is easing – sales & prices return to pre-tariff levels
• Discretionary spend is softening – especially in Airlines, Ride Share, and Food Delivery categories

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