Attention all Swifties… Which Taylor Swift album reigns supreme?

Our latest SKU-level eReceipt analysis dives into Taylor Swift-related online music sales at Target – and the “Swift Effect” is very real:

• Taylor Swift-related online music sales have grown ~90% per year since 2020 – far outpacing Target’s general music category
• Every album drop (from Midnights to The Tortured Poets Department) sparked a major sales spike
• The Tortured Poets Department (2024) is officially Target’s best-selling online Swift release yet

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