With the US pushing back "reciprocal tariffs" to August 1st, our latest Bain tariff survey and Pyxis e-receipt data reveal how shoppers are adjusting their expectations and behaviors. Here’s what’s standing out:

• 60% of consumers still expect tariffs to significantly raise prices, especially in restaurants and air travel
• Roughly half of US consumers don’t plan to make pre-emptive purchases, signaling a wait-and-see mindset despite looming price pressure
• Even as consumers report tightening their wallets, online spending appears relatively resilient as YoY growth continues across most categories